SOCIAL MEDIA: AN OG ENTREPRENEUR

One of the biggest advantages of entrepreneurship is creating a brand that speaks to others and cultivates authenticity from start to finish. Zuventurez believes that dreaming comes from the heart and thrives when you have genuine passion for your business that ultimately exemplifies the beauty of a positive social/Kingdom impact.

In case you haven’t heard, community is a major buzz word for APU. It is one of the cornerstones that encourages others to invest in each other and their environments.  With societies mass implementation of technology, the aspect of community has had to reach out beyond face-to-face contact and into the world of Social Media.

Connecting is a core need as human beings. With our rapidly expanding world and different circles that we need to maintain, the need for a one-stop relationship managing platform was needed.  MySpace was the first to answer that call in 2003… they lived a short life, but it was filled with drama with the battle for “top 8” and embarrassing over-edited selfie angles. Facebook was next to fill the void of our digital relational needs.

Facebook

They say to dress for the job you want, not the job you have. What does that have to do with entrepreneurship? To Mark Zuckerberg, not much.

Facebook was founded by Zuckerberg with one of his college roommates at Harvard University, Eduardo Saverin in 2004. With their massive following of 2 billion active users per month, they’ve since dominated the social sphere via online activity.  They’ve kept families in touch, united long-lost friends and provided a place for ideas to be shared and engaged with from anyone and anywhere in the world.

Facebook’s goal and mission statement is:

“… to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.”

Instagram

Stanford graduate Kevin Systrom is a prime example of how perseverance (and a little luck) can create something bigger than he ever imagined. Systrom founded IG in 2010 and was striving to get his idea off the ground for almost 2 years. Over that period of time, he wasn’t making a profit on his business. He brought on a business partner and fellow coder Mike Krieger to create his vision.  After 8 weeks of coding and a year in the making, Instagram was born.

The name is a combination of the words “Instant” and “telegram”. When the app went live, they had 10,000 downloads and users within the first few hours and they continued to pour in. Over the next couple of years, the company didn’t grow in staff but kept it’s teams small and company culture close because Instagram has always been about creating a place to cultivate community. Now, with over 800 million users, who capture and share the world’s moments.

"When Mike and I started Instagram nearly two years ago, we set out to change and improve the way the world communicates and shares…We've had an amazing time watching Instagram grow into a vibrant community of people from all around the globe." —Kevin Systrom

Snapchat

How Kylie Jenner killed Snapchat: A 2018 Memoir… Just kidding.

So, we’ve heard that stuff is going down with Snapchat, which includes their stocks. But, give them a break, they are the youngest company on this list and one that completely revolutionized the way we share content with its unique feature of impermanence.

Evan Spiegel, Bobby Murphy and Reggie Brown founded the platform in 2011 which started out as an idea in one of their classes at Stanford. Just a year after they launched the app, they reached 10 million active users!  In 2013, they launched stories and changed the way we engage with media. Photos are out and dog filters/videos are in!

Zuckerberg saw the competition he had in them and offered 3 billion dollars for the company, but they declined. So, Instagram and Facebook hopped on the stories train by adding the feature to their platforms.

“We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.” - Snapchat

Who’s Next?

Each of these platforms was born as an idea within a talented and passionate entrepreneurs mind who had the courage to bring it to life. Zuventurez has the opportunity to help guide the next Big innovators, Dreamers and World Changers to launch their companies through Zuventurez.

Zuventurez PITCH the FINALS is this Tuesday, March 20th @ 6:30PM in UTTC! Come support your fellow APU students and alumni!

We have two teams competing in the FINALS who will be pitching their app ideas.  Check them out and our other competing teams HERE!

Register HERE to attend! And... make sure to show up early to take advantage of our Fellows and alumni pop-up experience where you can explore, shop and support APU entrepreneurs.